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BUS310 Entrepreneurial Marketing

• Department Business
• Level Upper
• Format Online
• Credits 3

Description

Focuses on the role of marketing within startup or growing small businesses. Analysis of entrepreneurial marketing strategies, techniques and management. Examines marketing activities required within the first one to two years of a company's life. Emphasizes steps to be taken in the new product/service development process. Students will learn how to be customer-oriented, to design and introduce products/services, to use advertising and public relations, to manage distribution channels, and develop the marketing section of a business plan.

View Sample Syllabus

Prerequisites

BUS300 Introduction to Entrepreneurship

Sections

This course is not currently offered and has no available sections at this time.